The start-up ORBITERA, acquired by Google for an amount estimated at $ 100 million, offers independent publishers and corporations the tools to automate the marketing process of their cloud service offerings.
Google has announced the acquisition ORBITERA, a startup originally a trading platform for software vendors to better manage the sale of their cloud service offerings. The transaction amount was not disclosed, but it could rise to $ 100 million, according to the website TechCrunch . The sapling has developed a series of tools that automate processes related to the distribution and marketing of cloud software (deployment, management and pricing). These are for both to large and independent publishers.  
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If will orbit now supports the deployment of cloud applications on AWS and Microsoft Azure, it will soon be integrated with the cloud platform of Google, said the Mountain View company in a blog post .

Machine learning is gaining momentum in applications. To go faster, Apple and Intel redeem startups. The providers of point of sale terminals stoke lust gang specialized in stealing credit card data: Oracle Micros division was the target. SSD manufacturers are preparing their next advertising solutions capacity of 32 and 60 TB.

To kick acceleration on machine learning technologies, Apple and Intel have bought their separate this week a start-up specializing in this area. For the Cupertino, it comes Turi , a company based in Seattle. The transaction is valued at $ 200 million. Intel for its part redeemed Nervana and deep learning platform for an estimated $ 400 million. This San Diego-based start-up also brings the processor manufacturer specialized ASIC that he developed.

Specializing in solutions for POS terminals used in shops and restaurants, the Oracle Micros division was attacked by a group of Russian cybercriminals . Hundreds of its systems have been infected from a single in the retail business. Subsequently, it was discovered that five other POS providers had also attacked last month: Cin7, ECRS, Navy Zebra, PAR Technology and Uniwell. Attackers are introduced on the servers of the provider of point of sale terminals to steal the passwords of their users in order to remotely access their POS where they can get the customers credit card data.

The Flash Memory Summit conference resulted in an escalation of ads this week in Santa Clara (California) in the field of flash storage solutions. Samsung showed 32TB SSD integrating 3D chips it plans to deliver the next year. Seagate prepares his side for 60 TB of SSD , while Lenovo is working with several manufacturers on a card that will bring 48 TB of SSD storage.

Flights from Delta Airlines have suffered very strong disturbances this week because of a computer failure caused by a problem on the grid. Tens of thousands of passengers were stranded at airports due to the postponement or cancellation of departures.

Microsoft has delivered a security update (Patch Tuesday) for the month of August . Part patches regarding flaws that could allow attacks remote code execution through malicious websites and documents sent as attachments. Moreover, users of Windows 10 who want to update their machine with version 1607 Birthday must know that they now have more than 10 days , instead of 30 previously, to return to the previous version of their OS s' they change their minds.
Earlier this year, NewVantage Partners released their annual survey of big data statistics and they discovered that the percentage of Fortune 1000 companies that have started employing big data in some way has doubled since 2013. Moreover, they said that more than 26 percent of them will have invested more than $50 million in big data by the year 2017. In 2014, the percentage of companies that spent that much on big data was just over 5%.

This is just one of the surveys showing that big data is truly becoming mainstream in the world of business, especially when we are talking large companies. Today, however, we wish to look at a specific part of company operation and how it can be improved by big data. We are talking about human resources, a discipline concerned with employment and employee management.

Why It Is Important
When the Harvard Business Review did their report on the impact of employee engagement (a huge part of HR) on company performance, they talked to more than 550 executives and they found that 71% of them thought employee management was very important to achieving organizational success.

Anyone who has ever tried to run or manage a business of any type or size will tell you the same thing – it all comes down to the people who work for you. They are the ones who will make or break your company. This is especially true today when technology has made the playing field much more level.

HR as a discipline has traditionally depended on data in order to identify practices which make employees better, more satisfied and more efficient. It may have included more of a "human touch" than some other parts of corporate ecosystem, but it has also involved a great deal of data.

With big data, this data becomes much more comprehensive.

Areas Where Big Data Can Help
Now that we have established why HR departments need to start using big data, it is time to identify areas where big data can be utilized to the greatest effect.

Finding the Best
For one, big data can be of huge help in finding and acquiring the best talent in the field. One of the ways in which HR departments go about finding the best talent for the position is through building a hypothetical perfect hire, someone who will work best in a certain position. Thanks to big data on the performance of past employees (both in an outside the company) filling that position, a company will have a much clearer picture of the person they want.

Big data can also help companies be more successful in their search for the right candidates. Big data can reveal insights that would otherwise be hidden. For example, it might unearth the fact that chief information officer candidates usually check job ads in the afternoons. This is just a random example, mind you.

Tracking their Performance
Hiring a talented candidate is not enough. You also need to make sure they are doing their work and benefiting the company as much as you believed they would. With big data, tracking someone's performance becomes more than just finding out when they checked in and whether they did their daily tasks. It enables the HR departments to get more accurate and actionable insights into the job the employees have been doing.

This can, for example, help companies start training programs that will boost the performance of the poorest performing employees. It can also ensure that the best employees are recognized and that their hard work is rewarded.

Keeping Everyone Happy
No one leaves a company when they are happy, especially a good employee. And yet, one of the biggest HR challenges has always been employee retention, i.e. keeping the good employee from leaving. Even companies that use top-notch employee management software sometimes have to deal with people who wish to try their luck in another company or run their own business.

With big data, HR departments can identify patterns that lead to quitting. And there are always patterns, mind you. People do not just decide to give in their resignation just because they feel like it. Perhaps they filed complaints about their coworkers? Perhaps they felt their evaluations were not correct? Perhaps their part of the office was not getting enough sunlight?

Without big data and data analysis, putting all of this together is an impossible task.

Closing Word
HR and big data are undoubtedly a great combination. At the moment, most companies that enhance their HR departments with big data tools are large corporations. However, we are also seeing a proliferation of big data SaaS solutions that are aimed at introducing data analysis to small-to-medium companies.
The future is definitely a bright one.

Searching the web and browsing the website via your mobile device is becoming more popular. It is estimated that mobile searches will get approximately 28 billion more queries that regular desktop searches by 2016. Therefore, it is very essential that your business keeps up with this enlarging trend by having a well designed mobile friendly site. This article will explain some of the benefits of having a mobile compatible site and a mobile application development company for your business.

Great First Impression
You will get only one chance to get that great first impression and this also applied to your mobile website. A standard or a poorly designed mobile website that is not compatible with mobile device, will give you a very bad impression and can cost you more loss of customers. Every visitor to your site equals an essential client so ensure to make a first great impression with a properly designed website.

Compatible with a Wide Range of Devices
Mobile website designers can create a sleek mobile apps development website that looks good on a wide range of mobile devices, no matter what model and make your clients are using. This can also include a website which is functional, completely on a wider model of iPads, phones and other makes of tablets.

Easy Browsing
A mobile friendly site will display all the information clearly to the audience. They can also be able to access areas of the website that they need to see both easily and quickly. There is also an option of having a fully mobile compatible online store, so that clients are able to order products securely from their phone

Don’t Get Left Behind
People from around the universe are wanting to see websites while they are on the go. By deciding not to have a mobile friendly website you are getting left behind in the competition. Over  94% of American adult use mobile phone and the major part of the people use it to access and browse the web, plus there are more than two million mobile phones currently worldwide and this is rapidly increasing.  If a visitor is using a mobile device to see your website and if the format of your website and layout is not proper then they might be put off from buying or from using any of your services in the future. This can be a significant damage to the reputation of your business, not to mention the loss of sales. Stay ahead of the times and plan to invest your time to design a mobile friendly website to avoid losing out.

A good website team might be able to create your dream mobile friendly site. Remember, you need not have to hire a website designer that is situated in your area or in your country. There are offshore mobile development application people who are able to work on a project from anywhere in the world. You can choose to be involved in the design process as you want and you can let the designers know the complete feel and look of the mobile website type that you want to attain.

In this smartphones era, it is very essential for companies to have a mobile friendly website of their original one. So if you don’t have a mobile friendly website of your company’s website, it is time to plan for one immediately. Hire a website designer today ! The designer you should not just appeal the customers, but also be functional.  A developer should have at least 5 years of experience working throughout the platforms available. You can also hire a mobile app development company that has a good online reputation and give you the results you expected.

Delivering warranty services and new parts in the aftermarket is naturally a burden for vehicle manufacturers confronted with consumer grievances. Sometimes, the burden of cost has to be borne by manufacturers in spite of the suppliers or the original equipment manufacturers (OEMs) being at fault. This could lead to increase in budgets for warranty departments. But big data technologies and mobile apps have turned that around.

Owing to an unprecedented amount of data and cutting-edge technologies, vehicle makers are now able to speed up processes, utilize resources more meaningfully and even discover profit margins. While their services are becoming quicker, accurate, and cheaper, greater customer satisfaction is turning out to be a by-product.

Data enabling velocity in the warranty business

Claims data– When vehicle owners faced problems earlier, they would describe it to warranty personnel and wait while they analyzed several aspects in the course of verification. However, with modern-day web technologies, it is possible for vehicle owners to log in to the manufacturer’s portal, register their complaint, and provide specific inputs for the manufacturing portal to programmatically verify the claim. The result is speed, accuracy, and smooth customer service. But without a large data set of all the relevant parameters, the verification process should not be automated.

Service data–Global service units are common for manufacturing companies these days. Technical expertise of service personnel allow them to identify specific problems, convey what they discover to manufacturing headquarters, and let them verify the defect through a mobile app. In most cases, this is essential for quick turnarounds and preventing decision-making faults.

Supplier data–The analysis of a defect claimed under warranty may sometimes lead the manufacturer to a part that has come from a supplier. In that case, the data of root cause analysis of the defected part should be linked to the supplier, the date of supply, method of supply, etc. It holds a specific supplier accountable, without room for discrepancy. Such data should be associated with specific products, so the system can intelligently predict supplier non-compliance, issue warnings to the manufacturer, and take timely actions to mitigate loss.

Social data & salesforce– It is important that manufacturers use cloud technology to go the extra mile in customer service. If a pattern of defects or poor service has emerged in the vehicle aftermarket, the information should be used to address and advise customers in distress. Salesforce is a useful tool to apprise and network with value chain partners on emerging problems and address them before it is too late. Such platforms can also be used for promoting thought-leadership in a competitive market.

Until the last decade, most manufacturers believed that warranty department was just a cost center. Turning it into a productive revenue machine was inconceivable. But all that changed due to data and cloud-based enterprise platforms.

Silicon Valley has created the scope for warranty personnel to identify potential profit areas and terminate costly processes. It also makes sense to use the scope the technology offers today for customer convenience. Cloud access implies real-time information across the globe. So if you want customers to feel that your service under warranty is a great option, it needs to be quick and accurate.
While American technology giants are engaged in a race to manage the influx of data generated by the Internet and the connected objects, the new headquarters of IBM in Germany could help to take the lead.
IBM announced the launch of a new global headquarters for its business unit IoT Watson in Munich on Tuesday. According to the company, this is its biggest investment in Europe for over twenty years. The new facility, which will feature more than 1,000 employees in the fields of research and customer service, will be the centerpiece of a group of eight regional and global customer centers suggest that IBM plans to gain significant IoT businesses by decentralizing.

Despite Fast Internet growth drivers and the Cloud through new business practices and models, French companies have a significant delay in their digital transformation. Often explained by concerns about data location or complexity of solutions to transform their software in SaaS solutions, this delay can be caught up today with new solutions, including those that are quickly move existing applications to the cloud.
The reality of the transformation in France
Thanks to the contribution of the digital (broadband Internet, cloud infrastructure, Saas software), an era conducive to new economic opportunities looks for firms.

Yet when we look be it at European level, we realize that French companies do not engage in the same way and at the same speed as their competitors to benefit from the gains that the digital transformation is called.

Thus, a single indicator, such as professional web rate, shows that France, which is one of three major European economies and enjoys a respectable rate of domestic equipment to access the Internet (+ 80% of households), is at the same level as much smaller countries like Greece and Hungary.

Beyond this indicator might seem trivial, specific studies on the transformation of the actors may be involved in the digital (large groups ISVs) also highlight the National delay. As cites the Council of Economic Analysis [1] , "Despite a significant demand potential, the digital economy has fallen behind in France." Similarly, the consulting firm McKinsey [2] specifies that "by 2020, France could increase the share of digital in GDP of € 100 billion per year,provided that the companies significantly accelerate their digital transformation  " while "the potential impact of disruptive digital technologies (cloud computing, 3D printing, internet of Things, Big Data ...) amounts to nearly 1000 billion euros in France 2025".

The French Paradox
How then to explain the paradox of a country with a strong digital experience (equipment, software production in many sectors, including CAD, video game, CRM or HR) and together with a significant delay in its investment to solutions designed for Internet (SaaS)?

According Pidault Henry, Director at Deloitte France and expert in cloud migration and SaaS offerings, the location of data remains an issue that hinders the transition to SaaS. The sensitivity of the information, a business intelligence perspective, leads companies to be wary and to require contractual guarantees to the cloud service operators.
According to the expert, another brake on migration of existing applications in the cloud, is the cost and complexity of current offers. originally designed for the consolidation of systems and internal display offset in companies, conventional business deals are often inadequate, from an economic point of view (cost and license management) and functional (thick client, no collaborative features) for an evolution of SaaS applications.
But the risk, according to the expert, for companies and French software companies who do not seek new solutions for the Cloud, is to miss a real opportunity for economic development.

The means to transform its applications
With this in mind, the delay in France incentive to find ways to accelerate to benefit now of potential new uses and new business models.
The side infrastructure (IaaS), more and more solutions - national, European or American - can now satisfy the different needs of enterprises. OVH, Ikoula, Numergy or Cloudwatt, among others, offers that are located in France. Multiple Outsourcers and service companies can also assist companies and publishers in the infrastructure set-up tailored to their needs.
The real complexity lies in how to bring existing applications to the cloud, either business applications or enterprise software developed by publishers.
In this context, three options in the strategy for a comprehensive porting software to the cloud, are possible. The following table summarizes the, with their corresponding time and cost parameters.

Possible scenarios for migrating an existing application in cloud solution.
Acquisition equivalent native cloud competing solution (startup)

internal rewriting native cloud solution


rapid transformation solution
(streaming d’application + plugins cloud)
$ To $$$
(Depending on the technology choice)

- The acquisition of a competing solution, often after a startup, is to buy technology that provides near its existing application functionality. Note that insufficient functional recovery may require an adjustment phase. But when such a solution exists, it is the opportunity for rapid modernization.

- The complete rewrite in native cloud solution allows to start on new bases and may be the most tempting. But the rewrite time is a parameter difficult to appreciate, besides the fact that it takes to acquire new skills within the company. Because it would not involve knowing the same disappointment as DHL [3] , where the porting of existing through its complete rewrite, resulted in a failure by underestimating the complexity and the time required, despite the support of leading companies in the field of services and software (in this example, the dry financial loss - that is to say, the expenditure without any end result - was 345 million euros).

- If the objective is primarily the acceleration of its digital transformation, the more effective is to choose a system for converting the output of its application in HTML5 flow, making it directly used in any Internet browser. This pathway is particularly interesting that new market solutions, economically accessible and offering true SaaS capabilities, such as multi-user collaboration and usage statistics exist today.

Opt for hybrid processing
A hybrid approach and "lean" that we could recommend to be there quickly in the field of SaaS, while planning a natively cloud version would be to choose two scenarios in parallel: take a quick transformation solution (streaming of cloud application with plugins) and start at the same time, incrementally, rewriting the application in cloud release.

This hybrid approach allows to adapt today to new business models and new uses, while moving slowly towards a new solution that can be planned over several years.

About Me

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Aashish Sharma is an Internet Research Analyst and an aspiring social media marketer. He possesses hands-on experience in optimizing and promoting websites on leading search engines and web media. His passion is to keep updated with what masters of the internet such as  Google, Yahoo, Twitter, Facebook etc. are up to innovate & deliver. At Tjabh Blog, he aims to be a part of most active online community and most widely-read blogs on the web, covering the insights of Tjabh Blog that will help in preparing the leaders of tomorrow.