There are innumerable factors that will determine how successful a company will be – from the way they treat their employees to the new business models that they decide to employ to beat their competition. One of the most important facts has also always been the "feeling" the companies have about their customers.
In other words, gaining correct and actionable customer insight will always be one of the crucial steps towards a successful company. These insights will include what customers think about a company and its products, how they relate to its brand, what their purchasing habits are and so much more.

Traditional Ways of Learning about Customers
Companies have been finding new ways to learn more about their customers for centuries, as they know very well this will increase their chances of success. One of the easiest and the oldest ways of learning about customers is interviewing them after they have made a purchase. Companies ask their existing customers about their feelings about the company and the products they bought.

If they want to reach out to a larger potential customer base, companies can use paid surveys and other types of inquiries that involve larger sets of people who will answer questions that will give the company valuable insights. These surveys usually involve hiring outside help in form of a survey company or a website that will do the survey and then provide the company with the necessary insights.

Some companies also use various tests to determine which actions might bring them more customers and which might hurt them. One of the more popular tests are the so called A/B tests where certain options are tested against each other, while keeping everything else the same. This kind of market research has its downsides, but then again, this is true for most types of market research.

The Introduction of Big Data
From the earliest days of big data, back when it was not yet called big data, its potential in gathering insights on customers was very apparent. Being able to process huge amounts of data on the ways customers and potential customers are behaving is something only the most luddite of companies would refrain from, right?
In reality, however, it has been a slow process. For most customer success professionals and marketers, the big data field is still something on the horizon, but not something they are already using. And there are a few reasons for this. For one, it takes some know-how to be able to use various software solutions used to analyze large sets of data. Also, it can be expensive to gather and store data. Simply choosing the best solution can be difficult.

Still, we are seeing a growing use of big data in gathering information on customers and analyzing the patterns in their behavior. Which brings us to why big data and customer insights mix so well.

The Potential of Big Data
Big data is able to provide companies with an unprecedented insight into the behavior of their customers, as well as their potential customers. This is even truer these days when everyone is online and when their clicks are often registered by entities willing to make this data available.

A company can, for example, learn that one of their 10 products is attracting people over 45 but not those in the younger age groups. They could also learn that one of their products is selling better in the East Coast than the West Coast of the United States. They could learn that their yearly sales are not attracting enough people to justify the lowering of the prices.

More importantly than that, with savvy big data practices, companies can find out actual reasons as to why all of those things are happening. By analyzing large sets of data, they can search for clues that will tell them that, for example, people under 45 simply do not think that one product is cool enough. Or, they will learn that this East Coast-preferred product is considered "too-European" for the West Coast.
These precise insights are what big data is all about.

The Challenges
Of course, not everything is that great when big data and customer insights are in question. Like we said, there are reasons why more companies are not going big data-heavy with their customer research. It can take a while to discover the best practices and to find the right ways to use big data. Swinging and missing can be a big expense, even now that SaaS big data companies have started popping up.
One thing that must not be ignored, however, is that big data and customer insights will become inseparable in the near future.

It is better to become part of that future sooner than later.
The start-up ORBITERA, acquired by Google for an amount estimated at $ 100 million, offers independent publishers and corporations the tools to automate the marketing process of their cloud service offerings.
Google has announced the acquisition ORBITERA, a startup originally a trading platform for software vendors to better manage the sale of their cloud service offerings. The transaction amount was not disclosed, but it could rise to $ 100 million, according to the website TechCrunch . The sapling has developed a series of tools that automate processes related to the distribution and marketing of cloud software (deployment, management and pricing). These are for both to large and independent publishers.  
AdTech Ad
If will orbit now supports the deployment of cloud applications on AWS and Microsoft Azure, it will soon be integrated with the cloud platform of Google, said the Mountain View company in a blog post .

Machine learning is gaining momentum in applications. To go faster, Apple and Intel redeem startups. The providers of point of sale terminals stoke lust gang specialized in stealing credit card data: Oracle Micros division was the target. SSD manufacturers are preparing their next advertising solutions capacity of 32 and 60 TB.

To kick acceleration on machine learning technologies, Apple and Intel have bought their separate this week a start-up specializing in this area. For the Cupertino, it comes Turi , a company based in Seattle. The transaction is valued at $ 200 million. Intel for its part redeemed Nervana and deep learning platform for an estimated $ 400 million. This San Diego-based start-up also brings the processor manufacturer specialized ASIC that he developed.

Specializing in solutions for POS terminals used in shops and restaurants, the Oracle Micros division was attacked by a group of Russian cybercriminals . Hundreds of its systems have been infected from a single in the retail business. Subsequently, it was discovered that five other POS providers had also attacked last month: Cin7, ECRS, Navy Zebra, PAR Technology and Uniwell. Attackers are introduced on the servers of the provider of point of sale terminals to steal the passwords of their users in order to remotely access their POS where they can get the customers credit card data.

The Flash Memory Summit conference resulted in an escalation of ads this week in Santa Clara (California) in the field of flash storage solutions. Samsung showed 32TB SSD integrating 3D chips it plans to deliver the next year. Seagate prepares his side for 60 TB of SSD , while Lenovo is working with several manufacturers on a card that will bring 48 TB of SSD storage.

Flights from Delta Airlines have suffered very strong disturbances this week because of a computer failure caused by a problem on the grid. Tens of thousands of passengers were stranded at airports due to the postponement or cancellation of departures.

Microsoft has delivered a security update (Patch Tuesday) for the month of August . Part patches regarding flaws that could allow attacks remote code execution through malicious websites and documents sent as attachments. Moreover, users of Windows 10 who want to update their machine with version 1607 Birthday must know that they now have more than 10 days , instead of 30 previously, to return to the previous version of their OS s' they change their minds.
Earlier this year, NewVantage Partners released their annual survey of big data statistics and they discovered that the percentage of Fortune 1000 companies that have started employing big data in some way has doubled since 2013. Moreover, they said that more than 26 percent of them will have invested more than $50 million in big data by the year 2017. In 2014, the percentage of companies that spent that much on big data was just over 5%.

This is just one of the surveys showing that big data is truly becoming mainstream in the world of business, especially when we are talking large companies. Today, however, we wish to look at a specific part of company operation and how it can be improved by big data. We are talking about human resources, a discipline concerned with employment and employee management.

Why It Is Important
When the Harvard Business Review did their report on the impact of employee engagement (a huge part of HR) on company performance, they talked to more than 550 executives and they found that 71% of them thought employee management was very important to achieving organizational success.

Anyone who has ever tried to run or manage a business of any type or size will tell you the same thing – it all comes down to the people who work for you. They are the ones who will make or break your company. This is especially true today when technology has made the playing field much more level.

HR as a discipline has traditionally depended on data in order to identify practices which make employees better, more satisfied and more efficient. It may have included more of a "human touch" than some other parts of corporate ecosystem, but it has also involved a great deal of data.

With big data, this data becomes much more comprehensive.

Areas Where Big Data Can Help
Now that we have established why HR departments need to start using big data, it is time to identify areas where big data can be utilized to the greatest effect.

Finding the Best
For one, big data can be of huge help in finding and acquiring the best talent in the field. One of the ways in which HR departments go about finding the best talent for the position is through building a hypothetical perfect hire, someone who will work best in a certain position. Thanks to big data on the performance of past employees (both in an outside the company) filling that position, a company will have a much clearer picture of the person they want.

Big data can also help companies be more successful in their search for the right candidates. Big data can reveal insights that would otherwise be hidden. For example, it might unearth the fact that chief information officer candidates usually check job ads in the afternoons. This is just a random example, mind you.

Tracking their Performance
Hiring a talented candidate is not enough. You also need to make sure they are doing their work and benefiting the company as much as you believed they would. With big data, tracking someone's performance becomes more than just finding out when they checked in and whether they did their daily tasks. It enables the HR departments to get more accurate and actionable insights into the job the employees have been doing.

This can, for example, help companies start training programs that will boost the performance of the poorest performing employees. It can also ensure that the best employees are recognized and that their hard work is rewarded.

Keeping Everyone Happy
No one leaves a company when they are happy, especially a good employee. And yet, one of the biggest HR challenges has always been employee retention, i.e. keeping the good employee from leaving. Even companies that use top-notch employee management software sometimes have to deal with people who wish to try their luck in another company or run their own business.

With big data, HR departments can identify patterns that lead to quitting. And there are always patterns, mind you. People do not just decide to give in their resignation just because they feel like it. Perhaps they filed complaints about their coworkers? Perhaps they felt their evaluations were not correct? Perhaps their part of the office was not getting enough sunlight?

Without big data and data analysis, putting all of this together is an impossible task.

Closing Word
HR and big data are undoubtedly a great combination. At the moment, most companies that enhance their HR departments with big data tools are large corporations. However, we are also seeing a proliferation of big data SaaS solutions that are aimed at introducing data analysis to small-to-medium companies.
The future is definitely a bright one.

Searching the web and browsing the website via your mobile device is becoming more popular. It is estimated that mobile searches will get approximately 28 billion more queries that regular desktop searches by 2016. Therefore, it is very essential that your business keeps up with this enlarging trend by having a well designed mobile friendly site. This article will explain some of the benefits of having a mobile compatible site and a mobile application development company for your business.

Great First Impression
You will get only one chance to get that great first impression and this also applied to your mobile website. A standard or a poorly designed mobile website that is not compatible with mobile device, will give you a very bad impression and can cost you more loss of customers. Every visitor to your site equals an essential client so ensure to make a first great impression with a properly designed website.

Compatible with a Wide Range of Devices
Mobile website designers can create a sleek mobile apps development website that looks good on a wide range of mobile devices, no matter what model and make your clients are using. This can also include a website which is functional, completely on a wider model of iPads, phones and other makes of tablets.

Easy Browsing
A mobile friendly site will display all the information clearly to the audience. They can also be able to access areas of the website that they need to see both easily and quickly. There is also an option of having a fully mobile compatible online store, so that clients are able to order products securely from their phone

Don’t Get Left Behind
People from around the universe are wanting to see websites while they are on the go. By deciding not to have a mobile friendly website you are getting left behind in the competition. Over  94% of American adult use mobile phone and the major part of the people use it to access and browse the web, plus there are more than two million mobile phones currently worldwide and this is rapidly increasing.  If a visitor is using a mobile device to see your website and if the format of your website and layout is not proper then they might be put off from buying or from using any of your services in the future. This can be a significant damage to the reputation of your business, not to mention the loss of sales. Stay ahead of the times and plan to invest your time to design a mobile friendly website to avoid losing out.

A good website team might be able to create your dream mobile friendly site. Remember, you need not have to hire a website designer that is situated in your area or in your country. There are offshore mobile development application people who are able to work on a project from anywhere in the world. You can choose to be involved in the design process as you want and you can let the designers know the complete feel and look of the mobile website type that you want to attain.

In this smartphones era, it is very essential for companies to have a mobile friendly website of their original one. So if you don’t have a mobile friendly website of your company’s website, it is time to plan for one immediately. Hire a website designer today ! The designer you should not just appeal the customers, but also be functional.  A developer should have at least 5 years of experience working throughout the platforms available. You can also hire a mobile app development company that has a good online reputation and give you the results you expected.

Delivering warranty services and new parts in the aftermarket is naturally a burden for vehicle manufacturers confronted with consumer grievances. Sometimes, the burden of cost has to be borne by manufacturers in spite of the suppliers or the original equipment manufacturers (OEMs) being at fault. This could lead to increase in budgets for warranty departments. But big data technologies and mobile apps have turned that around.

Owing to an unprecedented amount of data and cutting-edge technologies, vehicle makers are now able to speed up processes, utilize resources more meaningfully and even discover profit margins. While their services are becoming quicker, accurate, and cheaper, greater customer satisfaction is turning out to be a by-product.

Data enabling velocity in the warranty business

Claims data– When vehicle owners faced problems earlier, they would describe it to warranty personnel and wait while they analyzed several aspects in the course of verification. However, with modern-day web technologies, it is possible for vehicle owners to log in to the manufacturer’s portal, register their complaint, and provide specific inputs for the manufacturing portal to programmatically verify the claim. The result is speed, accuracy, and smooth customer service. But without a large data set of all the relevant parameters, the verification process should not be automated.

Service data–Global service units are common for manufacturing companies these days. Technical expertise of service personnel allow them to identify specific problems, convey what they discover to manufacturing headquarters, and let them verify the defect through a mobile app. In most cases, this is essential for quick turnarounds and preventing decision-making faults.

Supplier data–The analysis of a defect claimed under warranty may sometimes lead the manufacturer to a part that has come from a supplier. In that case, the data of root cause analysis of the defected part should be linked to the supplier, the date of supply, method of supply, etc. It holds a specific supplier accountable, without room for discrepancy. Such data should be associated with specific products, so the system can intelligently predict supplier non-compliance, issue warnings to the manufacturer, and take timely actions to mitigate loss.

Social data & salesforce– It is important that manufacturers use cloud technology to go the extra mile in customer service. If a pattern of defects or poor service has emerged in the vehicle aftermarket, the information should be used to address and advise customers in distress. Salesforce is a useful tool to apprise and network with value chain partners on emerging problems and address them before it is too late. Such platforms can also be used for promoting thought-leadership in a competitive market.

Until the last decade, most manufacturers believed that warranty department was just a cost center. Turning it into a productive revenue machine was inconceivable. But all that changed due to data and cloud-based enterprise platforms.

Silicon Valley has created the scope for warranty personnel to identify potential profit areas and terminate costly processes. It also makes sense to use the scope the technology offers today for customer convenience. Cloud access implies real-time information across the globe. So if you want customers to feel that your service under warranty is a great option, it needs to be quick and accurate.
While American technology giants are engaged in a race to manage the influx of data generated by the Internet and the connected objects, the new headquarters of IBM in Germany could help to take the lead.
IBM announced the launch of a new global headquarters for its business unit IoT Watson in Munich on Tuesday. According to the company, this is its biggest investment in Europe for over twenty years. The new facility, which will feature more than 1,000 employees in the fields of research and customer service, will be the centerpiece of a group of eight regional and global customer centers suggest that IBM plans to gain significant IoT businesses by decentralizing.

About Me

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Aashish Sharma is an Internet Research Analyst and an aspiring social media marketer. He possesses hands-on experience in optimizing and promoting websites on leading search engines and web media. His passion is to keep updated with what masters of the internet such as  Google, Yahoo, Twitter, Facebook etc. are up to innovate & deliver. At Tjabh Blog, he aims to be a part of most active online community and most widely-read blogs on the web, covering the insights of Tjabh Blog that will help in preparing the leaders of tomorrow.